Uncover the Hidden Truth: What Your Website Analytics Isn’t Telling You

Do you recognize what your web site analytics are telling you?

I imply actually telling you?

Website analytics are nice for revealing issues like pages with excessive bounce charges, prime touchdown pages, and common session period. However, they cease wanting telling you why.

Why is that this the highest natural touchdown web page?

Why isn’t this web page getting any site visitors?

Why are so many individuals leaving this web page with out navigating additional into the positioning?

The fact is, with out context, we don’t have way more than conjecture.

Do higher than your finest guess

If we wish to know what’s actually behind our engagement metrics, we have to do higher than guesses, opinions, and anecdotal proof.

But how?

As SEOs, we all know that lots occurs earlier than searchers work together with our pages. Before a searcher can go to a web page, they’ve to have the ability to discover it. In order to have the ability to discover it, Google has to have saved it of their index. Before Google can retailer one thing in its index, it has to crawl it (and render it, if it’s loaded with JavaScript).

In order to grasp what’s taking place with our engagement metrics then, now we have to look additional again. We have to have the ability to take a look at our web site analytics at the side of the metrics that designate the opposite steps within the course of.

Pairing log recordsdata along with your analytics knowledge

Log recordsdata are a treasure trove of data for SEOs, displaying precisely how Google is crawling the web site. If a web page isn’t getting any visits from Google/Organic, it might stem from a deeper concern — perhaps Google isn’t even crawling the web page. If Google hasn’t crawled the web page, it received’t be listed, and if it isn’t listed, it’s not displaying up in search outcomes when persons are searching for it, simply explaining an absence of natural search visits.

Analyzing your log recordsdata at the side of your web site analytics might reveal deeper points which are trigger for additional exploration. For instance, you might uncover crawl funds points which are inflicting Google to disregard a superb chunk of your essential content material, comparable to product pages.

Pairing crawl knowledge along with your analytics knowledge

An online crawler can even acquire an enormous quantity of metadata about every of your pages, comparable to phrase depend, title tag, H1, NoIndex tags, HTTP standing codes, and extra. If your pages have poor engagement metrics, like excessive bounce price or low visits, the explanation may very well be on this knowledge.

For instance, by pairing knowledge from a crawl of your web site with knowledge out of your web site analytics, you could possibly discover that pages with low session period all have low phrase depend, or that pages with excessive bounce charges don’t have the first key phrase within the H1 tag.

Pairing key phrase knowledge along with your analytics knowledge

Do you recognize what actual searcher queries your web site is getting impressions for? How in regards to the common place you’re rating in or your visibility on cell vs. desktop? The place your web page occupies on the SERP and the relevance of your web page to the searcher’s question can have a big impact on analytics knowledge like site visitors and bounce price.

Some of this shall be apparent, like discovering that the pages with the bottom natural search site visitors occupy decrease positions within the SERPs. However, a number of the findings could also be shocking. For instance, you may discover that a few of your pages are getting low natural site visitors regardless of prime SERP positions. This is probably going the place you’d wish to layering on much more knowledge, comparable to title tag info out of your web site crawl.

Stitching collectively log recordsdata, crawl knowledge, key phrases, and analytics

The extra context you add, the extra correlations you discover. That’s why we suggest pairing all this knowledge collectively so you possibly can see everything of the search course of, from crawling to conversions, supplying you with a a lot clearer image of what’s really happening along with your web site.

This is the place it will get actually fascinating.

For instance, stitching all this info collectively might help you see that good bounce price correlates with excessive SERP positions, and excessive SERP positions correlate with shallow web page depth, and shallow web page depth correlates with excessive crawl frequency. When it involves natural search efficiency, all the pieces is linked. Layering your knowledge collectively permits you to see these hyperlinks.

Don’t simply depend on your web optimization assumptions

It’s not unusual for an web optimization specialist to suggest web site actions as a result of “it’s SEO best practice.” While Google has given us many suggestions to comply with, and numerous trade research have produced fascinating correlations, it’s essential to keep in mind that on this planet of web optimization, there actually aren’t common finest practices.

Outside of the fundamentals, like ensuring you don’t have a NoIndex tag on a web page you need individuals to seek out in search outcomes, you must take a look at your individual web site knowledge so as to make knowledgeable choices about what actions are going to make the most important impression. When we solely comply with standard web optimization knowledge, we could find yourself spending our time and our coworkers’ time on modifications that don’t really transfer the needle.

For instance, standard web optimization knowledge tells us that duplicate content material is unhealthy. If we by no means appeared any additional, then we could spend days, weeks, and even months attempting to eradicate all of the duplicate content material on our web site. By stitching collectively knowledge from your individual web site, nevertheless, you may discover that your inactive URLs (pages that haven’t acquired an natural go to prior to now 30 days) don’t have any correlation with duplicate content material.

As tempting as it’s, if we’re going to make the most important impression doable, now we have to ditch “How are other people doing it?” with “What works for my website?”

Manually stitching collectively all of your knowledge is feasible, however it’s numerous work. If you’d prefer to see how AiBlogify automates this so yow will discover correlations and web optimization wins extra rapidly, e-book a demo with us! We’d love to indicate you across the platform.