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Many puzzled why Michael Jordan was suing a company that not existed for illegally using his title. The man is worth a $1 billion and makes wherever from $80-100 million a yr. Why is he concerned about some grocery retailer chain that took out an advert in Sports Illustrated years up to now?

It might sound uncommon, nonetheless it was actually all regarding the principle. If he have been to let these guys get away with using his title with out his permission and income from it (the advert did embrace a coupon), what's to stop one other particular person from doing the equivalent issue?

So he sued, and in August he was awarded $8.9 million. Point confirmed, nonetheless he moreover made a pleasing chunk of money.

(Photo by Streeter Lecka/Getty Images)

Had he pocketed the money and moved on, he would have been correctly inside his rights. It doesn't matter that the promotion didn't actually work (solely two of us ever used the $2 coupon; pretty presumably because of it was on the inside of the cover of a collectible downside and no one wished to cut a sq. out of a collector's merchandise). People would nonetheless identify him a bully for selecting on a defunct enterprise for an amount of cash he can earn from Nike in his sleep.

Jordan is a superb businessman, and he truly doesn't need the money. So he isn't going to take it. Instead, he is donating all of it (minus authorized skilled's prices) to 23 charities inside the Chicago area. Amounts have not been launched, nonetheless the charities set to revenue are Casa Central, Chicago Scholars, Chicago Youth Programs, Children's Literacy Initiative, Christopher House, Common Threads, Erikson Institute, Gary Comer Youth Center, Greater Chicago Food Depository, Juvenile Diabetes Research Fund – Illinois, KEEN Chicago, La Casa Norte, La Rabida Children's Hospital, Make-A-Wish Illinois, New Moms, New Teacher Center, Project Exploration, Rehabilitation Institute of Chicago, Sinai Health System, SOS Children's Village Illinois, Tutoring Chicago, and After School Matters (an arts and coaching program).

"I care deeply regarding the metropolis of Chicago and have such unbelievable recollections from my years there," Jordan talked about in an announcement. "The 23 charities I've chosen to make donations to all help the effectively being, coaching and well-being of the children of Chicago. Chicago has given me lots, and I want to provide once more to its youngsters — the city's future.

Working with and giving to charities is nothing new for Jordan. Over the years, he has helped found and donated to many charities, and has even hosted a star golf occasion for 13 years (for which Derek Jeter is now the host). During his time as a result of the host, the occasion raised over $7 million for lots of worthy causes.