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Maria Sharapova had a wide range of sponsors, which means there was way more at stake than merely her tennis career when it obtained right here out that she failed a drug examine for the recently-outlawed effectivity enhancer meldonium, financially speaking. The fallout from the optimistic examine outcomes has value her a reported tens of a whole bunch of 1000's of {{dollars}} in misplaced sponsorships after quite a few companies have distanced themselves from the tennis star.
Nike, as a result of it normally seems to be, was the first to try, taking their (not lower than) $12.5 million a 12 months with them. Over the ultimate eight years, her contract with Nike has been estimated to be value round $100 million, which could make Sharapova the highest-paid female athlete on Nike's payroll and contributed strongly to her place as one of many well-compensated female athletes on the planet. Here's an excerpt from a public assertion from the company about its dedication:
"We are saddened and shocked by the details about Maria Sharapova. We have decided to droop our relationship with Maria whereas the investigation continues. We proceed to look at the situation."
After that, watch mannequin TAG Heuer obtained out of the Sharapova enterprise, ending their relationship alongside together with her after 12 years, telling Business Insider that negotiations to extend her contract earlier its end date on the end of ultimate 12 months have likewise been suspended. Porsche, one different agency that had beforehand sponsored Sharapova, adopted swimsuit. Luckily for Sharapova, she does haven't lower than two firm associates left β cosmetics mannequin Avon and Evian bottled water, every of which haven't ended their sponsorship of Sharapova as of however.
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There's been some speculation that these companies' swift responses to the story aren't merely situations of zero-tolerance, nonetheless instead some shrewd (some may say ruthless) financial maneuvering. The speculation is that the businesses scale back Maria from her contracts on account of it was the highest of her career and this might as a consequence of this reality save them tons of money. Perhaps this was a easy method out of paying her tons additional cash, versus breaking up with anyone who had been a critical star for them by the years.
In case you haven't been following this story fastidiously, you could know that no matter Nike and totally different companies dashing to complete her quite a few endorsement contracts, Sharapova's drug use won't be a straightforward case of using an illegal drug with prior intent. Meldonium was solely added to World Anti-Doping Agency's no-list this 12 months, and Sharapova claims she merely did not be taught the change and continued using the drug, which is used to cope with quite a lot of well being factors together with its endurance-boosting properties.
In addition to shedding her endorsements, Maria Sharapova's $298,000 in winnings from the Australian Open early this 12 months moreover is also at stake inside the wake of this scandal, alongside alongside together with her spot inside the 2016 Olympics. But Sharapova appears capable of care for any and all doable penalties from this case, consistent with her phrases at her newest press conference:
I made an unlimited mistake. I let my followers down and I let the sport down. I take full accountability for it. I do know that with this I face penalties, and I don't want to complete my career this vogue."
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