20 Best URL Shorteners to Boost Brand Awareness and ROI

The Google URL Shortener went one of the best ways of Google+ in March 2023, leaving net clients all over the place looking for one other selection. Fortunately, there seems to be no shortage of URL shorteners in the marketplace to pick out from. But which can be the simplest URL shorteners? And does it truly even matter which one you use? In this textual content, we’ll share why URL shorteners matter and shut with a list of the 20 best URL shorteners on the market to fill the void left by Google.

20 Best URL Shorteners to Boost Brand Awareness and ROI:

What Is a URL Shortener?

A URL shortener, at its core, takes prolonged hyperlinks and turns them into shorter, less complicated to deal with hyperlinks. Some of the simplest URL shorteners present totally different benefits too, like custom-made URLs, UTM parameters, hyperlink monitoring, and analytics.

Why Do You Need a URL Shortener?

The correct URL can have an infinite have an effect on on search engine marketing approach, nevertheless that isn’t the one objective to utilize URL shorteners. Shorter URLs are moreover further vulnerable to encourage confidence in your viewers, improve your clicks, and get further eyes in your important content material materials. Let’s take a greater take a look on the 5 large strategies you and your mannequin can revenue from a URL shortener.

Long Links Look Spammy

We’ve all come all through prolonged hyperlinks that look like a bunch of random letters and numbers with no indication of the place the hyperlink will take you within the occasion you click on on it. No matter what you do to it, a protracted hyperlink is just going to look spammy and untrustworthy. With a URL shortener, you presumably can change that prolonged, weird hyperlink into one factor that doesn’t look like it might crash your laptop computer when you click on on it.

Easily Track Your Links’ Performance

Many of the simplest URL shorteners will current a way so that you could observe that hyperlink’s effectivity. This data can let you understand who clicked your hyperlink, when, and the place. You can fine-tune your reporting using UTM parameters to easily observe the place your guests is coming from. If you want to get truly fancy, it’s best to make the most of an analytics software program like Google Analytics to comprehend deeper insights.

You Can Brand Your Links

With a custom-made URL shortener, you may mannequin your hyperlinks, rising mannequin consciousness. It’s probably that you’ll want to pay further for a URL shortener that allows custom-made URLs nevertheless within the occasion you recurrently create landing pages and customised URLs, why not spring for custom-made fast URLs that maintain your mannequin establish in the marketplace.

Reduce Character Counts on Social Media

If you use social media as part of your promoting approach, you perceive how important it is to take care of your social media posts fast and sweet. And you positively don’t want to use a chronic URL that’s going to make your social media posts look sloppy. Better to stick with a readable custom-made URL.

Short Links Are Easier to Remember

Finally, a custom-made fast hyperlink is hundreds less complicated to remember.

20 Best URL Shorteners

There are dozens of URL shorteners to pick out from, even with out Google’s URL shortener. Here are 20 of best URL shorteners which will allow you to assemble customizable hyperlinks which have analytics constructed correct in.

1. Bitly

Bitly is probably going one of many hottest URL shorteners spherical. It’s a free service that lets clients shorten hyperlinks using the Bit.ly space. If you want to use a custom-made space establish, you’ll have to enhance from a free to premium plan. Bitly’s paid mannequin accommodates hyperlink retargeting and will even current analytics in your promoting advertising and marketing marketing campaign effectivity.

Pricing:

Free with restricted choices. Paid plans start at $29/month.

2. Rebrandly

Rebrandly, as a result of the establish suggests, firmly believes throughout the vitality of branding. Fortunately, that moreover interprets into their choices. Their free plan provides as a lot as 5 custom-made domains for producers to utilize. Rebrandly’s choices embrace monitoring hyperlink status along with automated QR code know-how.

Pricing:

Free plan on the market. Premium plans start at $29/month.

3. Ow.ly

Owly is obtainable by Hootsuite and is built-in into the Hootsuite platform. The free mannequin of Hootsuite presents you limitless entry to the Ow.ly hyperlink shortener so that you presumably can shorten hyperlinks, measure guests, and present social ROI correct contained within the Hootsuite dashboard.

Price:

This URL shortener is free with even the free mannequin of Hootsuite. Paid plans start at $29/month.

4. BL.INK

BL.INK is probably going one of many further extremely efficient URL shorteners on the market, offering wise branded hyperlinks that permit clients create custom-made hyperlinks with associated key phrases (good for search engine marketing) instead of random characters. The platform moreover provides opinions so that you presumably can observe hyperlink clicks by date and time, language, system, referred, and website. You may even mix with analytics devices like Google Analytics.

Pricing:

Plans start at $48/month. BL.INK supplies a 21-day trial.

5. Cuttly

Cuttly is a URL shortener that provides quite a lot of useful choices like hyperlink shortening, branded hyperlinks, and superb analytics. Plus, Cuttly is free to utilize! You can observe your hyperlinks’ effectivity in precise time and the platform even encompasses a UTM code generator for registered clients.

Pricing:

Cuttly has a nice free plan. Paid plans start at $25/month.

6. Sniply

Sniply is probably going one of many best URL shorteners within the occasion you utilize CTAs in social media campaigns. Every hyperlink you share with Sniply encompasses a identify to movement so that you presumably can promote your web page or regardless of else you want on every single hyperlink. Sniply tracks analytics on every hyperlinks and CTAs, making it easy to hint the ROI in your campaigns. With the addition of Sniply’s browser extension (on the market on Chrome or Firefox), you presumably can merely mix the platform with Facebook, Twitter, LinkedIn, Hootsuite, and way more.

Pricing:

Sniply supplies a 14-day trial. Paid plans start at $25/month.

7. Droplr

If you’re trying to find a hyperlink shortener that options security, Droplr is probably going one of many URL shorteners it’s best to attempt. It not solely encompasses a URL shortener nevertheless a screenshot and show display recording software program, too. There’s moreover annotation devices. Droplr’s fast hyperlinks will embrace previews on apps like Slack and Discord along with on social media.

Pricing:

Pricing begins at $7/shopper/month.

8. YOURLS

YOURLS is a free custom-made URL shortener that lets clients design their very personal custom-made URLs, set hyperlinks to public or private, administration your data, and additional. For each shortened URL, you presumably can observe points like guests location and referral provide.

Pricing:

Free and open-source.

9. Clkim

Clkim is a flexible URL shortener that provides fast, branded URLs, wise redirects, retargeting, and hyperlink monetization. It takes merely a couple of minutes to get organize and the platform provides detailed analytics.

Pricing:

Plans start at $10/month.

10. TinyURL

TinyURL is probably going one of many best URL shorteners within the occasion you are trying to find anonymous use because you don’t have to register for an account with the intention to make use of the platform. Even so, you presumably can nonetheless customise your shortened URL. Be warned, though, the anonymity moreover signifies that you’ll not be able to view analytics. You can register for an account and pay for an enhance if you want analytics.

Pricing:

Pricing begins at $7.99/month.

11. Polr

Polr is one different open-source URL shortener that is good for people with a little bit of technical prowess. You can entry the software program by the use of GitHub and each use it as-is or fork it. Polr, in distinction to the alternative open-source URL shortener on our itemizing, YOURLS, has a quite a bit sleeker design.

Pricing:

Free and open provide.

12. T.co

Twitter comes with a built-in URL shortener which will mechanically cut back prolonged URLs proper all the way down to 23 characters. Any hyperlink shared on the platform may be modified to a t.co URL, allowing Twitter to doc metrics and boot spammy or dangerous web sites.

Pricing:

Free.

13. Buff.ly

Buff.ly is built-in into the social media administration platform, Buffer. With this URL shortening software program, you presumably can shorten, customise, and distribute hyperlinks to your social media platforms by the use of Buffer and observe their effectivity correct throughout the platform. If you already use Buffer, Buff.ly is the logical selection.

Pricing:

Free in Buffer.

14. Tinycc

With Tinycc, you presumably can shorten, deal with, and observe URLs and get the data you need like new vs. returning clicks, browser, location, and additional. Tinycc requires that clients create an account nevertheless that moreover signifies that you will view your hyperlink historic previous and deal with them using filters and tags. Want to shorten hyperlinks using a custom-made space? Tinycc does that, too.

Pricing:

Pricing begins at $55/yr.

15. T2M

T2M makes URL monitoring easy by the use of utilizing two dashboards, one for location and the alternative for system. The platform moreover has a QR code generator. Since T2M has devoted conditions, the server response is dedicated to a single shopper, making redirection to your full URL fast. You may even use this URL shortener to create branded URLs and even, with paid plans, password-protected URLs. T2M has full-scale analytics, bulk URL creation, limitless API, one-click space mapping, and additional.

Pricing:

Basic is a one-time worth of $5 (for verification). Paid plans start at $89.91/yr.

16. Bit.Do

Bit.Do is a fairly easy URL shortener selection that provides clients the selection to customize, view stats, and generate QR codes. If you’re trying to find branded domains, you’ll most probably want to choose one other selection. While Bit.Do does present branded domains, it’s a bit expensive.

Pricing:

Free plan on the market. Paid plans start at $85/month.

17. ClickMeter

If you’re an advertiser or firm that makes use of Google Ads or one different selling group, ClickMeter provides the click-rate optimization devices you need. It supplies integrations with a couple of of the prime content material materials administration platforms along with location-based concentrating on and in-depth analytics. ClickMeter’s choices embrace URL encryption, bulk hyperlink creation, quite a lot of API keys, Google Analytics UTM assist, device-based concentrating on, and additional.

Pricing:

ClickMeter supplies a 30-day money-back guarantee. Pricing begins at $29/month.

18. URL Shortener by Zapier

Want to create a shortened hyperlink mechanically, counting on a specific movement you take? Zapier can do that. This URL shortener supplies an entire bunch of integrations—merely as you’d depend on from Zapier.

Pricing:

Zapier supplies a free plan. Paid Zapier plans start at $19.99/month.

19. Shorte.ST

Shorte.ST is probably going one of many further distinctive URL shorteners on our itemizing as a result of it pays you to shorten your hyperlinks with them. Why? Ads. When you shorten a URL with Shorte.ST, you’re agreeing to level out visitors an advert that appears between them clicking your shortened URL and being redirected to the entire URL. Shorte.ST moreover supplies choices like statistics, web page scripts, social widgets, author devices, API, and web affiliate marketing online.

20. Short.io

Wrapping up our itemizing of the simplest URL shorteners is Short.io. With this URL shortener, it’s best to make the most of quite a lot of custom-made domains, personalize URLs, and observe every click on on. Short.io moreover supplies detailed analytics along with an selection to rearrange the platform in your complete workforce. Users will love being able to create branded hyperlinks, mobile hyperlinks, hyperlink cloaking, QR code know-how, and additional.

Pricing:

Free plan on the market. Pricing begins at $200/yr.

Link Better With the Best URL Shorteners

If you recurrently create and share hyperlinks (creating landing pages, using Google Forms, and the like), you’re going to get pleasure from having a URL shortener that may help you shorten these URLs into one factor that’s easy to remember, is smart, and wouldn’t take up tons of home in your social media posts. Any of the URL shorteners on our itemizing could have you ever shortening and customizing hyperlinks in a short time.